A Man Who Goes Against His Instincts…

If a man is offered a fact which goes against his instincts, he will scrutinize it closely, and unless the evidence is overwhelming, he will refuse to believe it. If, on the other hand, he is offered something which affords a reason for acting in accordance to his instincts, he will accept it even on the slightest evidence. The origin of myths is explained in this way. – Bertrand Russell

When applied to business, this quote shines so much light on why there can be a resistance to change. Attempting to make company changes with a push mentality rarely works and really requires the pull model of a crafty salesman.

Just remember that when trying to pull people into your way of thinking, you need to be selling them solutions to their problems and not yours.