Marketing Ideas To Help Sell Your Ideas (Sam’s Club Cup Pt. 2)Filed Under Human Factors, Intriguing
In my previous video – Features Do Not Exist (Only Benefits), I went on a bit of a ramble about how a cup got me all wound up. Well, the cup is back but this time with much better wording:
When choosing a foam cup over paper or plastic, we considered the environmental impact of raw materials, manufacturing, shipping and disposal. We believe we have made the most responsible decision but we’re in search of an even better alternative, If you have a viable, alternative option with a smaller environmental foot print, please email your idea to firstname.lastname@example.org. Together, we can create a more sustainable Sam’s Club.
Lesson learned – wording is everything.