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Marketing Ideas To Help Sell Your Ideas (Sam’s Club Cup Pt. 2)

Filed Under Human Factors, Intriguing

In my previous video – Features Do Not Exist (Only Benefits), I went on a bit of a ramble about how a cup got me all wound up. Well, the cup is back but this time with much better wording:

When choosing a foam cup over paper or plastic, we considered the environmental impact of raw materials, manufacturing, shipping and disposal. We believe we have made the most responsible decision but we’re in search of an even better alternative, If you have a viable, alternative option with a smaller environmental foot print, please email your idea to cafecup@samsclub.com. Together, we can create a more sustainable Sam’s Club.

Lesson learned – wording is everything.

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Comments

4 Responses to “Marketing Ideas To Help Sell Your Ideas (Sam’s Club Cup Pt. 2)”

  1. Dew Drop - May 7, 2009 | Alvin Ashcraft's Morning Dew on May 7th, 2009 6:33 am

    […] Marketing Ideas to Help Sell Your Ideas (Sam’s Club Cup Pt. 2) (Max Pool) […]

  2. Mark on May 7th, 2009 7:45 am

    Just drink it out of the tap. No cup. You are all going to hell for shopping at Sam’s/Walmart anyway.

  3. Max Pool on May 7th, 2009 7:52 am

    Icee out of the tap? Are you Encino Man?….buuuddy.

  4. Robin Clowers on May 14th, 2009 4:40 pm

    Hey Max, good to know you (and your house) survived the floods 🙂

    I agree that is a good message, except how the hell can a foam cup be the best for the environment when they take thousands of years to break down? I guess maybe it’s a biodegradable foam…

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